Sydney Makes its Mark and welcomes the new decade

A giant handprint made its mark on our iconic Sydney Harbour Bridge last night as another breathtaking fireworks finale welcomed the new decade.

An awe-inspired audience of 1.5 million people was treated to a visual feast, featuring never before seen firework shapes, including bowties, lightning bolts, crescent moons and a star inside a ring.

For the first time, a multi-layered Bridge Effect on the Sydney Harbour Bridge transformed from a peace symbol to a smiley face and a target before the stunning finale – a giant hand waving to the audience.

“What a remarkable start to 2011! Last night’s amazing Sydney New Year’s Eve celebrations demonstrated just why Sydney is the New Year’s Eve capital of the world,” said Lord Mayor Clover Moore MP.

“We were the first major city to ring in the New Year and our unparalleled 9pm Family Fireworks, Midnight Finale and Bridge Effect delighted more than 1.5 million people who lined the harbour for Sydney’s party of the year!”

The Lord Mayor said the display helped Sydney make its mark on the world with a global television audience of 1.1 billion viewers from 160 countries.

Live coverage was fed through the BBC, CNN and the Chinese broadcaster CCTV.

The Lord Mayor paid tribute to the Sydney New Year’s Eve team, which spent 15 months planning and preparing the event, and to 345 of the City’s cleansing, waste and parks staff who worked throughout the night and today to collect 56 tonnes of waste after the large crowds dispersed. About 80 per cent of the waste will be recycled.

“Our clean-up staff have Sydney sparkling once again this morning – they’ve been out there cleaning with brooms, street sweepers and recycled water, and from 7am our City has been shining as we welcome the new decade,” said Acting City of Sydney CEO Garry Harding.

2010 Sydney New Year’s Eve was the third and final instalment for Creative Director Rhoda Roberts, who said she feels honoured to have made her mark and celebrated with everyone who enjoys Sydney New Year’s Eve.

“I’ve had the enormous privilege of working on Sydney New Year’s Eve – one of the greatest events in the world for three years now and last night’s was the best yet! I hope the crowds were inspired to think about positive ways they can mark the beginning of the new decade,” said Rhoda.

“Today not only marks the beginning of a new year, but a new decade and a time of new beginnings. It’s the perfect time to make your mark with our charity partner, WWF Australia, and make 2011 a sustainable year to help protect our City for future generations,” said the Lord Mayor.

WWF Australia is encouraging everyone to make their mark for 2011 by making it their new year’s resolution to reduce their environmental impact.

The Bridge Effect will remain on the Sydney Harbour Bridge from 8pm to Midnight every night until January 8.

Work is already underway on 2011 Sydney New Year’s Eve celebrations.

High res images of 2010 Sydney New Year’s Eve now online at: www.sydneynewyearseve.com

The official charity for 2010 Sydney New Year’s Eve is WWF Australia. The City of Sydney works with the charity partner to generate awareness of their valuable work and support their programs.

2010 Sydney New Year’s Eve is proudly sponsored by 2DayFM, The Sydney Morning Herald, Sydney Harbour Foreshore Authority, NSW Roads and Traffic Authority, Royal Australian Navy, NSW Maritime, Tempus Two, Maker’s Mark, Technical Direction Company, Bytecraft Entertainment, Sydney Opera House Trust, Royal Botanic Gardens and Domain Trust, EGroup Security, Coca-Cola Amatil [Aust] Pty Ltd, Crown Lager, Sydney Ports Corporation and Department of Environment, Climate Change and Water.

Media Contact:

For more information contact: Natasha Bowron 0427 044 768
For interviews with the Lord Mayor contact: Mark Scala 0414 746 651

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