Business ‘in the cloud’ has silver lining

Business ‘in the cloud’ has silver lining

Sydney entrepreneurs will be crossing live to Silicon Valley to hear from a leading tech expert on how to boost their business online in the second of the City of Sydney’s Let’s Talk Business seminars for 2013.

The seminar will focus on the most useful online collaboration tools and applications for small-to-medium businesses – a group that employs a significant proportion of the city’s workforce.

“Successful small-to-medium businesses are the backbone of a strong local economy and provide the jobs, services, and many of the attractions that help make Sydney Australia’s leading city,” Lord Mayor Clover Moore said.

“We’re supporting these small-to-medium businesses through our Let’s Talk Business seminars, workshops and a range of grants to help them adapt and grow in a changing economic climate.”

The Let’s Talk Business seminars provide business owners with practical knowledge and the chance to network with other owners facing similar challenges. Seminars this year focus on mobile workforce trends, brand management and online opportunities.

The live video cross to Silicon Valley, via online collaboration tool Google Hangout, will bring to Sydney the expertise of Bala Ganesh, who heads up research and analysis for software and IT company Credii.

Joining the panel alongside Bala Ganesh will be Netregistry CEO Larry Bloch, one of Australia’s most successful internet entrepreneurs. Mr Bloch says the rise of cloud-based software delivers enterprise-grade capability at a fraction of the price.

“Small businesses can now improve efficiency and gain competitive advantage without the technical overhead previously required. There are hundreds of business support tools available in the cloud for little or no cost, but knowing which ones are right, and for which business, is essential.”

The Let’s Talk Business seminar is on at Lower Town Hall on 16 April at 6pm. Tickets are $55.

There will be two more seminars in the 2013 series. On 21 May, business owners can hear from Co-founder of Recruitloop Paul Slezak and Deputy Co-founder Ashik Ahmed, on using technology for finding, engaging and managing employees.

On 25 June Jeanette Gray, regional director of Hootsuite and Fi Bendall, director of social media reputation management agency, Bendalls Group will talk about managing their brand’s online reputation from

For seminar details and speaker profiles, visit letstalkbusiness.nsw.gov.au

 

For more information, contact City of Sydney Media Adviser Jo Wathen, on 0467 810 160, or jwathen@cityofsydney.nsw.gov.au

For interviews with Lord Mayor Clover Moore, contact Jonathon Larkin, on 0477 310 149, or jlarkin@cityofsydney.nsw.gov.au

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