Business savvy in a ‘multi-screen age’

Business owners can get the inside running on how to succeed in this ‘multi-screen age’ at the City of Sydney’s 2013 Let’s Talk Business series of seminars.

Experts sharing insights and expertise include Google’s Richard Flanagan, who heads up the internet giant’s small business marketing in Australia and New Zealand, and founder of the electronic ticketing system Moshtix, Hamish Petrie.

With two-thirds of all computer devices expected to be smartphones and tablets by 2015, this year’s talks are even more relevant to the City’s 20,000-plus small and medium business owners seeking to harness technology to get ahead.

“Small and medium businesses are integral to the diversity, wellbeing and character of our city,  and that’s why our Let’s Talk Business series is helping business owners stay competitive and informed,” Lord Mayor Clover Moore said.

“Experts tell us  businesses that understand how to evolve in a changing technology market will have the edge.

“Let’s Talk Business, now in its seventh year, explores the latest news, provides expert insight and shows business owners how to grow and thrive.

“Being surrounded by 150 like-minded business owners is also an excellent networking opportunity.”

Mr Flanagan specialises in customer marketing, customer retention and satisfaction strategies and analysis for Google and understands the needs of modern small and medium businesses

“Today, having a website is more important for a business than having a phone − and this website has to work on a smartphone and tablet too,” Mr Flanagan said.

“It can be a daunting prospect for business owners who are flat out just getting through a day, so this seminar is an opportunity to hear the how, why and what in this ‘multi-screen age.’”

This first of four seminars − at Lower Town Hall on 12 March at 6pm − will be followed by differently themed forums in April, May and June.

The City is committed to fostering small and medium business with programs such as Let’s Talk Business and the annual City of Sydney Business Awards.

For more information, including speaker profiles, visit letstalkbusiness.nsw.gov.au. Single tickets are $55; series discount $185.

 

For more information, please contact City of Sydney Media Adviser Jo Wathen on 0438 669 650 or email jwathen@cityofsydney.nsw.gov.au

 

Let’s Talk Business seminar series 2013:

  • 16 April – Online Tools to Boost Your Productivity and Profit: Online collaboration applications are now accessible, affordable and simple to use for SMEs and can reduce costs, improve efficiency, attract new business, simplify communications and keep customers. Speakers include Larry Bloch, founder and CEO of Netregistry, and Bala Ganesh, head of research for the Silicon Valley software business Credii;
  • 21 May – People and Performance in the New Workforce New tools and technologies are rapidly changing the way we can find, engage and manage our most valuable asset, our employees. The new employee is a social, mobile brand ambassador who brings their own device and digital identity to your business. Speakers include Paul Slezak, co-founder of Recruitloop and Ashik Ahmed, co-founder of Deputy; and
  • 25 June – Your brand online: Reputation is everything in the new economy In the transparent digital economy, managing your online reputation is critical to the success of every small business. ‘Earned media’, like online reviews and referrals, are now a key part of the customer’s buying process. Speakers include Jeanette Gray, regional director of Hootsuite, and Fi Bendall, director of the social media reputation management agency, Bendalls Group.

 

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