City puts homegrown support up on the catwalk

City puts homegrown support up on the catwalk

The 18th annual Mercedes Benz Fashion Week Australia will remain an unrivalled platform for showcasing Australian design talent with the help of a three-year City of Sydney sponsorship.

This year Fashion Week has a new home at the artistic hub of Carriageworks in Eveleigh, confirming the inner-city’s growing influence in the fashion world

“Half of the 60 Australian designers in this year’s event are Sydney-based,” Lord Mayor Clover Moore said

“Sponsoring Fashion Week means the City of Sydney is able to support established and emerging Sydney-based designers, and the Australian design industry as a whole.

“On top of our partnership with Fashion Week, we also work with the Sydney Fashion Festival and Vogue’s Fashion Night Out to support designers and fashion retailers throughout the year.”

Around 30,000 national and international fashion experts, reviewers and buyers will attend Mercedes Benz Fashion Week Australia from 8-12 April to preview the designers’ 2013-14 spring/summer collections.

While the wheeling and dealing of the industry elite is done inside the heritage-listed 19th century former railworks the City is making sure locals, workers and visitors to the city can also get a glimpse of the action.

The best of Australia’s fashion industry will be on show at a pop-up bistro and bar featuring live streaming of all the daily catwalk action.

The City will play host to the pop-up bistro and bar by Double Bay eatery Pelicano and JASU.com at Martin Place, between Castlereagh and Pitt Street. It will be open each day from midday until 10 pm.

“Sydney is a fashion capital – whether you’re interested in young and emerging designers working in studios in Surry Hills and Redfern; the best of boutique shopping in Paddington; or international designer flagships stores like Prada, Dior, Burberry and Chanel,” said the Lord Mayor.

Director of global production at IMG Fashion Events and Properties, Jarrad Clark, said it was great to be working with the City over the next three years to take the work and creativity of Australia’s wonderful designers to the world.

“With the City of Sydney on board as a partner IMG Fashion is able to share the excitement of the event not only with our global audience digitally, but with the people of Sydny via the #MBFWA LIVE location at Martin Place,” global director of production at IMG Fashion Events and Properties Jarrad Clark said.

“It’s the perfect spot for fashion lovers to take in all the action from the runway.”

 

Photo by Getty Images

For more information, visit sydneyisfashion.com.au

For more information, contact City of Sydney Media Adviser Jo Wathen, on 0438 669 650, or jwathen@cityofsydney.nsw.gov.au

For interviews with Lord Mayor Clover Moore, contact Jonathon Larkin, 0477 310 149 or jlarkin@cityofsydney.nsw.gov.au

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