Kylie Minogue and the City of Sydney are encouraging more than one million people on the harbour for Sydney New Year’s Eve to take part in a world-first NYE interactive colour light show.
The City and Telstra have developed a free smartphone app that will light up phone screens as coloured lights splash the Sydney Harbour Bridge to mark the end of 2012 and launch of 2013.
The synchronised Telstra Colour Moments – at 10.15pm, 11pm, 11.30pm and 11.45pm – will build excitement as the clock ticks closer to midnight, and app users will be reminded to hold their phones to the sky to be part of the celebration, as the harbour is transformed into a sea of colour.
NYE12 Creative Ambassador Kylie Minogue has worked with the City and Imagination Australia, and chosen magenta, yellow, purple and blue for the Telstra Colour Moments and fireworks, representing her Embrace theme.
“This year I want everyone to embrace during the fireworks,” Kylie said.
“Whether it’s embracing new ideas, change and opportunities, or just giving a big hug to your family and friends, it’s something everyone can get involved in. So together, we are going to make this New Year’s Eve the most memorable night ever.”
Lord Mayor Clover Moore said she was looking forward to the harbour foreshore filling with colour and excitement on New Year’s Eve.
“If you are going to watch the fireworks from one of the many vantage points around Sydney Harbour, plan ahead and download this free phone app,” the Lord Mayor said.
“The app lets you take part in the biggest interactive light show on Sydney Harbour – we hope it might even set a new Australian record for audience participation.
“The app will have useful information, including vantage point maps and updates about when different locations have reached capacity, as well as news feeds to keep up-to-date on the latest developments.”
The Lord Mayor said this year’s NYE charity partner, The Fred Hollows Foundation, was particularly appropriate as they have spent 20 years restoring the sight of millions of people around the world.
“The Fred Hollows Foundation does inspiring work. Over the past two decades they have given countless people back their sight,” the Lord Mayor said.
“For $25 you can restore someone’s vision and let them see their family and friends as we all begin a new year.”
Kylie Minogue worked with the City and Imagination Australia to develop the theme, colour scheme and music for NYE12, and said Embrace was a “wonderfully inclusive theme” that was close to her heart.
“Embrace is all about acceptance, tolerance, fun and, above all, love,” Kylie said.
“In a city of great diversity we come together at New Year’s Eve to embrace the future and celebrate all that we are and the potential that tomorrow holds.
“It’s also about that magical moment at midnight when we throw our arms around the people we love and express our happiness.”
Kylie’s theme is represented by the Embrace icon ─ a swirl of coloured sails in magenta, yellow, purple and red, which is marked with her signature K.
Embrace also has four subthemes: Embrace Love, Embrace Sydney, Embrace the Possibility and Embrace the Moment, which are Kylie’s most important things to hold onto during 2012 Sydney New Year’s Eve.
The Telstra Colour Moments:
10.15pm: The magenta colour moment will represent the Embrace Love subtheme and will be accompanied by a firework shaped like a heart.
11pm: It will be followed by the yellow colour moment, Embrace Sydney, which will see a firework shaped like a sun shimmer over the city.
11.30pm: The Embrace the Possibility colour moment will be accompanied by a butterfly taking flight from Sydney Harbour Bridge and morphing into a purple firework.
11.45pm: The final Embrace the Moment effect will see a huge aquamarine starburst firework light up the night, building anticipation for the 12-minute Midnight Fireworks display.
Apart from the interactive light show, the app will also allow people to ‘Message the Bridge’ by submitting some words, which could be projected onto one of the Sydney Harbour Bridge pylons.
Telstra is also offering a free ‘Midnight Messages’ service, during which app users can send up to 50 ‘Happy New Year’ text messages to their family and friends.
App users simply need to upload their messages before 6pm on Monday 31 December, and the texts will be automatically sent at midnight.
To see a video of Kylie Minogue explaining the Embrace theme, visit http://www.youtube.com/watch?v=dI3zCIs3l8A&feature=youtu.be
For a safe and enjoyable 2012 Sydney New Year’s Eve:
- Download the NYE12 app to take part in the first-ever Sydney Harbour interactive light show;
- Pick a vantage point in advance and be aware popular areas fill up quickly;
- Plan ahead if you’re heading to the harbour foreshore and take public transport;
- Remember not to take glass to the event, and place rubbish in the bins provided;
- Tune your radio to 104.1 2DayFM to hear the synchronised fireworks soundtracks picked by Kylie and friends; and Watch the live broadcast on the Nine Network.
2012 Sydney New Year’s Eve is proudly sponsored by The Daily Telegraph, 2DayFM, NSW Government, Sydney Opera House, Royal Australian Navy, Sydney Ports Corporation, The Royal Botanic Garden and Domain Trust, Telstra, Singapore Airlines, Production Resource Group, Technical Direction Company, Imagination, Yellowglen, Coca-Cola Amatil, Sofitel Sydney Wentworth, The Menzies Hotel, Scarborough Wine Co, Carlton and United Breweries, Ciroc (Diageo), Action Sound, Interface and PA People.
For media enquiries or images, contact City of Sydney Senior Media Adviser Jodie Minus, phone 0467 803 815 or email email@example.com
For interviews with Lord Mayor Clover Moore, contact Matt Levinson on
0427 044 768 or email firstname.lastname@example.org