New street a sweet tribute

New street a sweet tribute

A Sydney site once home to the company that produced iconic Aussie lollies Minties, Jaffas and Fantales will be named Confectioners Way in honour of its sweets heritage.

Confectioners Way will link Crew Place and Rosebery Avenue in the new Rosebery residential and commercial development. Works to create the new road are expected to be completed by September.

The street is on the site of Sweetacres, the industrial estate of James Stedman-Henderson Ltd. The new street name will be officially adopted 100 years after Sweetacres opened in 1918 on Rothschild Avenue.

Lord Mayor Clover Moore said the new street was an important recognition of Sydney’s industrial past.

“Sydney has a rich history and this is a sweet way to honour the men and women who helped create our city’s sugary past,” the Lord Mayor said.

“Generations of children grew up enjoying the treats made in this factory and luckily those sweets, including my own favourite Minties, are still around today.”

The City’s history unit suggested the name Confectioners Way, tying in with the nearby Sweet Street, Stedman Street and Sweetacres Park.

Sweetacres-Park

James Stedman had been making sweets since 1850 and together with his six sons, went on to develop the largest import wholesale and manufacturing confectionery business in Australia.

Originally the Stedman-Henderson factory was in Kent Street, but the move to the new 12-acre factory in the modern industrial suburb of Rosebery gave them the space to expand and innovate their lolly production.

The company spent over £200,000 on its 16-acre complex at Rosebery. Along with the 12-acre factory, the complex also provided the company’s 1,000-plus mainly female workers with a large canteen and social hall, sports and cricket grounds, a library, band and sports clubs.

The iconic Minties were first made here in 1922, followed by other popular sweets, including Jaffas in 1931 and Fantales in 1939.

The company also introduced the American sweet Life-Savers to Australia, which they originally produced in Petersham. Stedman-Henderson also made the prize-winning Lion Brand Confectionery, including Butter-Scotch and Tofflets.

Minties were the company’s most popular product, which were marketed under the slogan, ‘It’s moments like these you need Minties’. The slogan proved a huge success and within five years it was part of Australian lingo.

The new street name has met the standards for street naming set out by the Geographical Names Board and follows a period of public consultation.

 

For media inquiries or images, contact Senior Media Advisor Belinda Wallis, phone 0448 005 718 or email bwallis@cityofsydney.nsw.gov.au

For interviews with Lord Mayor Clover Moore, please contact Jack Begbie phone 0481 759 580 or email jbegbie@cityofsydney.nsw.gov.au