Up and coming local designers will have an opportunity to hold on-site meetings with buyers and media during the Mercedes-Benz Fashion Week Australia (MBFWA), thanks to a series of private suites provided by IMG Fashion in collaboration with the City of Sydney.
MBFWA runs until 19 May and is the nation’s premier fashion event, showcasing some of the biggest names in the industry and supported by the City’s annual sponsorship.
The Suites will help Australian designers to connect with the industry and boost their growth potential within the Sydney, Australian and international marketplaces.
During MBFWA, Pitt Street Mall will be transformed into a fashion hub with the MBFWA Live Site hosting giant screens streaming runway shows from 15–18 May.
Mercedes-Benz Fashion Weekend Edition will also showcase Australia’s best and brightest designers on the runway at Carriageworks on 19 and 20 May. Visitors can also mingle with models backstage before the shows, with top fashion editors, style icons, illustrators and designers hosting a style session series to share their trade secrets.
“This support will give dozens of established and emerging designers the opportunity to highlight their collections to the world,” Lord Mayor Clover Moore said.
“The Suites will give designers an opportunity to secure increased buyer and media appointments during the event, helping designers increase exposure and sales as well as entry into new markets.
“We’re proud to host the world’s top fashion designers, influencers, media and buyers for Mercedes-Benz Fashion Week Australia 2017.”
Celebrating its 22nd year, MBFWA will feature more than 40 local designers showcasing their spring/summer 2017/18 collections to the world.
The event attracts more than 2,000 buyers, global media outlets and international guests to the city each year. In 2016, the event was streamed live to over 20 countries, giving Sydney and Australian designers the opportunity to showcase their fashion on a global scale.
Supporting local fashion designers and business is part of The City of Sydney’s retail action plan, which aims to reinforce Sydney’s position as Australia’s premier retail destination.
For full details on the MBFWA program go to whatson.cityofsydney.nsw.gov.au
For media inquiries or images, contact City of Sydney Senior Media Advisor Elaine Kelly on 0477 362 550 or email@example.com
For interviews with Lord Mayor Clover Moore, contact Paul Mackay on 0432 182 647 or firstname.lastname@example.org