The City of Sydney and Roads and Maritime Services (RMS) are teaming up to reduce the number of people hit by cars in Sydney’s CBD, especially near busy railway stations like Town Hall, Central and Wynyard where 446 have been killed or injured in the past five years.
The two-part Watch Out road safety campaign reminds pedestrians and drivers to always be aware of each other, especially during peak hour when people are focussed on getting to work or home.
“Railway stations have been identified as hot spots for accidents involving pedestrians and cars. When people are in a hurry they are tempted to cross against the lights, to dart out between parked cars, or to drive through yellow lights in their hurry to get to the office or to make their train,” Lord Mayor Clover Moore said.
“Safety needs to be the first priority. Our roads don’t belong to any one type of user – they are there to share. Pedestrians, drivers and bike riders need to be respectful and responsible.
“Being a few minutes late is not worth the risk of being killed or injured, or killing or injuring someone else. Everyone who shares our roads has a responsibility to obey the rules and look out for each other.”
The first part of the campaign, Watch Out People About, is directed at motorists and professional drivers such as delivery and taxi drivers, who are urged to slow down when driving in the city. Tragically, the number of people killed and injured while walking in the inner city in 2011 alone was 291.
Professional drivers will see the ads in taxi industry, union, and hire car company publications and social media from 1 March. They will be asked to:
- Not to queue across intersections;
- Never run a red light;
- Never assume pedestrians can see you; and
- Always be ready to stop for pedestrians.
Part two of the campaign, Watch Out Cars About, will feature colourful billboards from 22 April at Town Hall, Central and Wynyard railway stations, highlighting the road risks for pedestrians using recent accident statistics. Each station will have locally targeted messages:
- At Central, 166 people were killed or injured within 400 metres of the station in the past five years;
- At Town Hall, 172 people were killed or injured within 300 metres of the station in the past five years; and
- At Wynyard, 107 people were killed or injured within 300 metres of the station in the past five years.
“While the trend of pedestrian accidents in the city is down since 2007, one accident is one accident too many,” the Lord Mayor said.
“Pedestrians must take responsibility for their safety and use the lights, pedestrian crossings and refuges, and they should be especially careful while wearing headphones or after drinking alcohol.”
The Watch Out program is an initiative of the Local Government Road Safety program, which is jointly funded by the RMS and participating councils, including the City of Sydney.
The city’s road safety team contributes regularly to pedestrian campaigns, including the recent Stop, Look, Listen and Think project that promoted safe walking messages with banners, bus stop posters, and street performers who handed out lollies to people who crossed the street in a safe way.
For more information, contact City of Sydney Senior Media Adviser Rohan Sullivan, phone 02 9246 7298 or 0414 617 086, or email email@example.com
For interviews with Lord Mayor Clover Moore, contact Jonathon Larkin on 0477 310 149 or firstname.lastname@example.org